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Amazon, Warner Bros. Compete for New Package of Nascar TV Rights
- Racing league looks to boost revenue with multiple partners
- Fox and NBC are still in position to renew their deals
Fans cheer during the NASCAR Cup Series YellaWood 500 in Talladega, Alabama.
Photographer: Brian Lawdermilk/Getty ImagesAmazon.com Inc. and Warner Bros. Discovery Inc. are competing to broadcast a new package of Nascar races, with the league trying to boost its overall revenue by bringing in more media partners.
The companies are vying with a third broadcaster for a package of between six and eight races during the summer months, according to people familiar with the matter who asked not to be identified discussing private negotiations.