Smiggle, Purveyor of $40 School Lunchboxes, Considers Spin Off
- Owner Premier Investments may list cult retailer separately
- Firm also looking at splitting out pajama unit Peter Alexander
A Smiggle stationery store on Oxford Street in London.
Photographer: Tom Skipp/BloombergThis article is for subscribers only.
The cult back-to-school accessorizer Smiggle, where a lunchbox can cost A$63 ($40), may soon open up its books to investors.
Smiggle’s owner, Sydney-listed Premier Investments Ltd., said Monday it’s considering hiving off the brand as part of a corporate shakeup. The reorganization could see Smiggle, which operates more than 300 stores from Australia and Southeast Asia to Europe, stand alone as a listed entity.