The Asian Retailer Outgunning Amazon and Walmart in South Africa
- Fast-fashion brand Shein expanding quickly via word-of-mouth
- Internet shopping makes up about 4% of South African retail
With rapidly growing populations but little formal retail and even less Internet shopping, many retailers know they will eventually have to figure out how to make Africa work for them — and South Africa is the most obvious place to start.
Photographer: Stephanie Keith/BloombergThis article is for subscribers only.
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Shein is the most downloaded shopping app on South Africa’s Google Play store. And it isn’t even trying that hard.