Biden Wants to Sell His Economic Plan to Voters. He Faces One Big Problem

  • Polls show voters skeptical but component policies are popular
  • Biden messaging aims to reverse his low ratings on economy
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Joe Biden’s effort to sell his economic agenda has a problem: Its name.

The White House is embracing “Bidenomics” — originally coined by critics to deride the president’s policies — to instead promote his stewardship of the economy. Biden has co-opted the name, linking it to policies he says are creating jobs and lowering costs for Americans.