Travel Giant TUI Tests ChatGPT on UK Holidaymakers
This article is for subscribers only.
TUI AG is bringing ChatGPT to its mobile app in a pilot project testing the potential of generative artificial intelligence on customers in the UK.
The world’s biggest tour operator will integrate OpenAI’s ChatGPT to offer personalized suggestions for destinations, excursions and local attractions, based on preferences they submit, it said in a statement on Thursday.