Ralph Lauren CEO Louvet Targets Young Shoppers in the Metaverse
Five minutes with Patrice Louvet on what people are wearing to the office, how not to use influencers and why the company is investing in the metaverse.
Patrice Louvet during an interview in London on July 13.
Photographer: Hollie Adams/BloombergAt the helm of Ralph Lauren Corp., Chief Executive Patrice Louvet is navigating the novel challenges modern times bring for the fashion industry. The list includes dealing with a world where hoodies can be fair game at the office and factoring the metaverse into business planning.
He’s bringing a different perspective, too, as one of a growing list of CEOs in apparel and retail who don’t hail from the world of fashion. Prior to joining Ralph Lauren, he was an executive at Procter & Gamble, focused on beauty. Louvet spoke in an interview with Bloomberg TV’s Francine Lacqua. (Questions and responses have been edited and condensed.)