Peloton Looks to Jump-Start Growth by Becoming a Workplace Perk
The fitness company is making a play for small and midsize businesses
As part of a push for business clients, Peloton is looking to get its bikes into more hotels, apartment buildings and corporate gyms.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Peloton Interactive Inc., the seller of upscale home-gym equipment, wants to be known as something else: a workplace perk.
The company is going after business clients — especially small and midsize firms — by making it easier for them to offer Peloton services to employees and customers. The push, called Peloton for Business, is an attempt to gain a bigger foothold in seven areas: hotels, corporate wellness, apartment buildings, education, health care and neighborhood gyms.