Walmart+ Ramps Up Pressure on Amazon Prime
- Subscribers to Walmart+ increase after boost to advertising
- Analyst: Growth of Walmart+ poses threat to Amazon and Kroger
A sign outside a Walmart store in San Leandro, California.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Walmart Inc. looks like it finally has a legit competitor to Amazon Prime.
The world’s largest retailer began ratcheting up marketing for its Walmart+ membership late last year, leading to big gains in subscribers, according to Bloomberg Second Measure, which tracks anonymous credit and debit card transactions. That included the number of customers rising 15% in July from June.