Deals
Your Old School Starter Jacket Is Making a Comeback
- Retro brand seeks deals with USFL, Arena Football League
- Iconix-owned label has seen sales jump 20% so far this year
Starter, the sports-apparel brand that was popular in the 1990s, is plotting a comeback for its old-school styles and is in talks for new deals and endorsements.
Executives at the brand, which is owned by Iconix Brand Group Inc. and licensed to G-III Apparel Group Ltd, are in discussions to provide jerseys for Fox Corp.’s United States Football League, which is entering its third season. They’re also negotiating with the Arena Football League, which is set to resume play in 2024 after a five-year hiatus.