China’s Top Brands Turn Cautious Over Economic Recovery

  • Growing risks to Asia’s biggest economy may rein in spending
  • Restaurant and catering sectors are one of few bright spots

A shopping mall in Shanghai.

Photographer: Qilai Shen/Bloomberg
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Chinese consumers are tightening their belts across sectors from beauty products to jewelry, though are still spending big on restaurants, as a list of headwinds signal growing uncertainty about the outlook for the world’s second-biggest economy.

The start-of-year reopening boom has fizzled as concerns about a property market slump to record youth unemployment prompt Chinese to be more circumspect in their spending, pushing household savingsBloomberg Terminal to a record.