Steel CEO Who Fights With Goldman Takes on US Industry Icon
- Cliffs CEO Goncalves had his offer for rival US Steel rejected
- Cliffs has been one of the most-active dealmakers in steel
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He once ended an earnings call with a diatribe calling out a Goldman Sachs Group Inc. analyst by name: “You can run, but you can’t hide.” Three years later, another Goldman analyst was “W-R-O-N-G wrong.” Other targets have been “blind,” “horrible” and embarrassments to their parents.
Lourenco Goncalves has long been famous in the metals world for his combative style. Now, the Brazilian-born chief executive officer of Cleveland-Cliffs Inc. may just have started his biggest fight yet as he takes on an icon of American industry.