TikTok-Savvy College Athletes Can Make Up to $25,000 a Post
- Social media comprises 80% of student athletes’ NIL portfolios
- Some athletes can make as much as $25,000 per social post
Chase Griffin, a quarterback at the University of California, Los Angeles, is one of thousands of student-athletes cashing in on their personal brands. The 22-year-old has racked up tens of thousands of social media followers and co-hosted a podcast on wealth management with JPMorgan Chase & Co., helping him earn him a $90,000 valuation as a brand ambassador — all in the past two years.
Once left out of the paid-influencer game, student athletes from California to Florida are now capitalizing on the US Supreme Court’s 2021 ruling that allows college sports players to profit from their name, image and likeness. The decision has allowed them to leverage their platforms on Instagram, TikTok and other social media to land big endorsement deals.