Shein, Temu Take Fast-Fashion Antitrust Battle to US Courts
Clothes displayed at the Shein Tokyo showroom in Tokyo, Japan.
Photographer: Noriko Hayashi/BloombergThis article is for subscribers only.
If Kate Middleton wears a stylish T-shirt to a polo match, American teenagers will be able to buy replicas of it online the next day in six different colors.
That’s the business model behind ultra-fast fashion, in which companies led by Asian giants Shein and Temu work with overseas manufacturers to move the trendiest styles from Instagram to Generation Z for less than $10, cranking out thousands of new items a day.