Work in Progress
Cue the Midweek DJ: Bars Are Meeting Bankers When They're in the Office
Hybrid schedules have rendered Friday happy hours obsolete, leading restaurants and bars to adjust their marketing strategies accordingly.
The after-work scene has changed so much that The Malt House, a bar in New York’s Financial District, now hosts a DJ on weekdays.
Photographer: Gabby Jones/Bloomberg
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Up the street from the New York Stock Exchange, every seat at the Trinity Place bar is full. Customers wearing suits and toting briefcases are jammed shoulder to shoulder, shouting conversation over Dua Lipa songs.
The bustle has the feel of a Friday night — but it’s only Tuesday.