Ferrari Hits China Milestone With Over 25% of Sales to Women

Company sets record in China with over 25% of sales to women
Luxury sales bouncing back after Beijing dropped Covid curbs

Female buyers on average accounted for 26% of Ferrari’s sales in China.Source: Ferrari NV

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By Daniele Lepido and Venus Feng

August 9, 2023 at 9:04 AM UTC

This article is for subscribers only.

If you spot four Ferraris on a street in China, chances are a woman is behind the wheel of at least one.

That’s because China has become the first country where supercar-maker Ferrari NV sells more than a quarter of its new and pre-owned vehicles to women, according to people familiar with the matter.