CVC Exploring IPO of €7 Billion Perfume Retailer Douglas

  • PE firm working with Rothschild on 2024 Douglas listing
  • Market for European initial public offerings remains subdued
A Douglas perfume store in Vilnius, Lithuania.Photographer: Andrey Rudakov/Bloomberg
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CVC Capital Partners is weighing an initial public offering of Douglas and could seek a value of more than €7 billion ($7.7 billion) for the German perfume retailer, people with knowledge of the matter said.

The private equity firm is working with independent adviser Rothschild & Co. as it explores a possible 2024 IPO of the business, according to the people. CVC is eyeing Frankfurt as a listing venue for Douglas and will start to ask banks to pitch for roles next month, they said, asking not to be identified discussing confidential information.