Deals
E-Cigarette Maker Juul Labs Is Seeking $1 Billion in Funding
- E-cigarette maker is working with Jefferies on fundraising
- Juul’s valuation is expected to be far lower than previously
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Juul Labs Inc., the e-cigarette company that almost went bankrupt last year, is seeking to raise about $1 billion, according to people familiar with the matter.
Juul is working with Jefferies Financial Group Inc. on the fundraising effort, said the people, who asked to not be identified because the matter isn’t public. The company had about $800 million in revenue in 2022, the people said.