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Viu Ramps Up Asia Expansion After Canal+ Deal
- Recent deal with Canal+ set to bolster presence across region
- Major streaming platform targets more local language content
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Viu, the streaming unit of Hong Kong billionaire Richard Li’s business empire, is considering an Asian expansion and creating more premium content through a partnership with Canal+ that could see the French broadcaster eventually invest $300 million in the firm.
The platform is assessing the potential of new markets across Asia, as well as the possibility of utilizing Canal+’s extensive presence in Europe to strengthen its distribution networks, Chief Executive Officer Janice Lee said in an interview, without identifying specific countries.