Adidas Reports €400 Million in Yeezy Sales
- German company is selling stockpiles of controversial trainers
- Overall demand is cool in US and Europe, with growth in China
Adidas AG generated about €400 million ($437 million) in sales from Yeezy shoes in the second quarter, as consumer demand remained high despite a furore over the antisemitic views of the rapper behind the discontinued collaboration.
Revenue from Yeezy was roughly in line with the same period last year, prior to the fallout. Adidas scrapped its Yeezy partnership with rapper and designer Ye, formerly known as Kanye West, in October after he made a series of antisemitic remarks, leaving about €1.2 billion worth of sneakers in limbo.