Markets
Tupperware Pops with 800% Surge as Meme Trade Burns Shorts
- Short interest is at highest level in more than a year
- Tupperware’s ticker is trending on Stocktwits, Reddit
Tupperware products at a retail store in Chicago, Illinois.
Photographer: Scott Olson/Getty ImagesThis article is for subscribers only.
Tupperware Brands Corp. has been warning for months that it may go bust, but that isn’t keeping retail investors away from powering an eye-popping rally reminiscent of the pandemic-era meme stock craze.
The iconic food-storage container company has soared 768% over the past two weeks as investors pile into the stock, dinging short sellers and sparking excitement across retail trader platforms.