Investing
In Marc Rowan Era, Apollo Is Working to Shed Its Ruthless Image
- CEO has shifted firm beyond buyouts into steady, boring assets
- Counterparties and rivals remain wary despite image makeover
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The boss at Apollo has left the 43rd floor – the Manhattan aerie where his predecessor stalked corporate game – for a windowless post down on nine. He favors sweaters over suits. Eats in the cafeteria. He talks about diversity. Thinks about philanthropy.
His reserved, methodical way of doing business has led people to call him “The Professor.”