Adidas Signs £900 Million Shirt Deal With Manchester United
- German apparel maker extends its sponsorship contract
- Deal is probably the biggest tie-up in Premier League history
Manchester United's Diogo Dalot.
Photographer: Candice Ward/Getty ImagesAdidas AG agreed to extend its shirt-sponsorship deal with English football club Manchester United in one of the biggest tie-ups in Premier League history.
The German sportswear maker signed a further 10-year contract that will keep its famous stripes and logo on the players’ shirts until 2035. The deal is worth at least £900 million ($1.2 billion).