Waldorf Astoria Named Best Luxury Hotel Brand in North America
Ritz-Carlton has won the accolade from J.D. Power for nine of the past 10 years. This year, it fell to second place.
The spa at the Waldorf Astoria, Cancun, in Mexico’s Yucatan Peninsula.
Source: Waldorf Astoria Cancun
Waldorf Astoria is the most loved luxury hotel brand, according to a consumer satisfaction survey released on Wednesday by J.D. Power. It’s the first time in roughly a decade that the designation has gone to a brand other than Marriott International Inc.’s Ritz-Carlton.
According to Andrea Stokes, hospitality practice lead at J.D. Power, the 2023 North America Hotel Guest Satisfaction Index Study surveyed 33,754 hotel guests about their satisfaction during hotel stays that took place from May 2022 to May 2023. Among criteria newly added to the survey are such details as whether hotel rooms have sufficient outlets and USB ports or whether the brands’ mobile apps add to the overall guest experience. In all, hotels are rated on 37 individual factors.