Samsung Aims to Slash Cost of Foldables in Fight With iPhone

Korean phone maker has led the way in foldables since 2019
Apple’s lack of a foldable model hasn’t yet lost it sales

WATCH: Samsung Electronics introduced the fifth generation of its foldable smartphones, seeking to counter a sluggish market for devices and upcoming rival products from Apple. Source: Bloomberg

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By Sohee Kim

July 26, 2023 at 11:00 PM UTC

This article is for subscribers only.

Samsung Electronics Co. is considering adding an affordable option to its portfolio of foldable phones, in a move to hasten adoption of the novel form factor.

“We are trying to make a leap in our price positioning,” the chief of its mobile business, TM Roh, told Bloomberg News. “We are seriously considering the timing, but it is surely a difficult task.”