Xiaomi to Slash Smartphone Line After Conceding India Missteps
- India is smartphone maker’s biggest market after China
- Xiaomi has fallen to No. 4 after once dominating the market
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Xiaomi Corp. plans to focus on 5G smartphones and a leaner product portfolio in India, trying to claw back market share lost to rivals including South Korea’s Samsung Electronics Co. in its second-biggest market.
China’s Xiaomi held the smartphone lead in India for years before regulatory headaches and a too vast product portfolio — which by its own admission confused customers — led to its decline. In the quarter to March, Xiaomi ranked fourth behind Samsung, Oppo and Vivo in India’s smartphone market, according to researcher IDC Corp.