Consumer
Iconic Goldfish Crackers Are a Nearly $1 Billion Brand
- Campbell Soup plans to invest $160 million in its Utah plant
- The boost will increase Goldfish output to 1,500 a second
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Campbell Soup Company is betting on its iconic Goldfish crackers with a $160 million investment, saying the brand is approaching a billion-dollar business.
The investment in its Pepperidge Farm bakery in Richmond, Utah, will boost production by 50% to about 5 million Goldfish crackers an hour, or 1,500 a second, the food-maker said in a statement Tuesday.