Apple Aims to Keep iPhone Shipments Steady Despite 2023 Turmoil
- Apple targets 85 million units, roughly in line with last year
- Its fortunes affects thousands of firms, millions of workers
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Apple Inc. is asking suppliers to produce about 85 million units of the iPhone 15 this year, roughly in line with the year before, according to people familiar with the matter.
The company is aiming to hold shipments steady despite tumult in the global economy and a projected decline in the overall smartphone market. It’s likely to increase revenue overall because Apple is considering raising the price for Pro models, said the people, who asked not to be identified because the targets aren’t public.