Podcast

Kim Kardashian’s Skims Has a Global Plan That Starts in London

CEO Jens Grede tells In the City that he wants to make the influencer’s new brand the Air Jordans of the shapewear industry.

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Nayeli Jaramillo-Plata

July 20, 2023 at 4:00 AM UTC

This article is for subscribers only.

Subscribe to In The City on Apple podcasts
Subscribe to In The City on Spotify

Jens Grede, co-founder and chief executive of Kim Kardashian’s new underwear label Skims says he finds inspiration in the creation story behind Nike’s Air Jordans. The cross-generational line of basketball shoes started in the 80s remains a part of global culture, and Grede says he aims to do the same with the celebrity influencer and her new brand.