Fashion

Gucci Parent Kering Taps Defense Advisers as Activist Bluebell Circles

  • Bluebell has taken stake in French luxury group, sources say
  • Activist is seeking improvements at Kering’s Gucci business
Photographer: Marlene Awaad/Bloomberg

Kering SA is speaking to defense advisers as activist investors including Bluebell Capital Partners Ltd. circle the French luxury group, people with knowledge of the matter said.

Bluebell has taken a stake in Kering and recently met company officials, some of the people said. It is seeking improvements at Kering’s Gucci business as well as organizational changes and potential deals, according to the people.