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Warner Music, TikTok Sign Expanded Licensing Agreement
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Warner Music Group and TikTok announced a wide-ranging partnership, giving the popular video app access to the music giant’s repertoire and creating potential new revenue opportunities for artists and songwriters.
The deal announced on Tuesday will expand the level of partnership between the two, harnessing TikTok’s revenue generation and promotion capabilities and deepening artists’ engagement with the social media company’s huge audience of passionate music fans, the companies said in a statement.