Hyperdrive
Ford Cuts Price on Electric Version of F-150 Truck by Up to 17%
- Ford spent last year increasing prices on its electric pickup
- Shares drop as much as 5.5% after surprise move by carmaker
This article is for subscribers only.
Ford Motor Co. is slashing prices on the electric version of its best-selling F-150 pickup by as much as 17%, as it moves to fend off new competition coming from Tesla Inc. and General Motors Co.
The F-150 Lightning Pro, the cheapest version of the electric truck aimed at commercial buyers, now starts at $49,995. That’s down about $10,000 but still above the original starting price of $39,974 when it went on sale in April 2022. The lowest priced model aimed at consumers, the XLT, was also cut about $10,000 and now starts at $54,995.