Expedia Launches Rewards Program Across Brands, Including Vrbo
- Customers can use rewards for flights, hotels and on Vrbo
- Program arrives amid a busy, competitive summer travel season
Expedia Group Inc. is launching a long-awaited loyalty program across three of its flagship brands, capitalizing on a global travel boom amid increasing competition from Google and Booking Holdings Inc.
The new offering, called One Key, will allow travelers to use and earn rewards across the platform, for example, by building up points on vacation-rental platform Vrbo and use them to book a flight on Expedia.com or a room on Hotels.com. People in the US who have rewards from earlier Expedia programs, including Hotels.com stamps, will have them automatically converted to OneKeyCash, which can be used across Expedia’s marketplace, including for car rentals, cruises and activities. The program is starting in the US and will roll out globally beginning in 2024, Expedia said.