The Big Take
Planet Boglehead: Vanguard Struggles to Win Over the World
America’s quirky fund giant wants to sell itself to Europe. Is anyone buying?
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Inside the London outpost of US fund giant Vanguard Group, the message was blunt. There’s only one way here: the Vanguard Way.
Familiar talk about expanding across Europe – about exporting the vision of founder John Bogle, America’s great popularizer of the low-cost index fund – was starting to sound like a warning.