Food & Drinks
London’s First Alcohol-Free Beverage Store Pushes Back on UK’s Binge Culture
Increasingly sober Gen Z consumers are flocking to the store for zero-proof drinks.
Club Soda provides a growing group of teetotalers with a wide range of drinks.
Source: Club Soda
From the outside, Club Soda looks like any number of London liquor stores with row after row of colorfully labeled bottles.
But the narrow white storefront is actually a pioneering place in the midst of the booze-loving city: It’s London’s first alcohol-free beverage shop. Zero-proof beers, spirits and wines are all available for customers to take away or sample at the little bar.