Amazon Prime Day Drives All Online Sales Up 6.1%, Missing Estimate
- Rival retailers draft off the sale, offering their own deals
- ‘Invite-only’ promotions helps shoppers snag best discounts
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US shoppers spent $12.7 billion online during Amazon.com Inc.’s 48-hour Prime Day, up 6.1% from a year ago but short of estimates for 9.5% growth, according to Adobe Inc.
An increasing share of customers used “buy now, pay later” services, Adobe said, indicating shoppers are concerned about the economy.