Google Unveils NFT Policy for Play Store as Token Interest Wanes

  • Game developers have clearer guidelines for in-app NFTs
  • NFT interest, prices have been hit hard by the crypto winter

Google's Play Store app

Photographer: Justin Chin/Bloomberg
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Google’s decision to allow developers to expand the ways nonfungible tokens can be used in their games on the Play Store was met with a collective sigh of relief on crypto Twitter.

NFT investors, who have for months watched the prices of their collections fall and interest in this colorful corner of the digital-asset market wane, see the changes in Google’s policy as a sign that the market is not dead yet.