China Slams Bulgari For Not Showing Taiwan As Part of Country
- State media outlet People’s Daily questions brand’s apology
- Latest foreign retail giant to come under fire on mainland
This article is for subscribers only.
Bulgari became the latest foreign brand to face backlash in China, as state and social media alleged that the luxury jeweler had treated Taiwan as a country on an official website.
The brand, sometimes referred to as Bvlgari and owned by LVMH Moet Hennessy Louis Vuitton SE, apologized after a post on the official Weibo account of the state-backed China News Service that it hadn’t added the word “China” before “Taiwan” when describing the island in the store location section on an official website. China considers democratic Taiwan part of its territory, and the island has been a key source of tension as relations have worsened between Beijing and western countries including the US.