Salesforce Makes Rare Price Hike After Launching AI Features

  • List prices will go up about 9% across major products
  • Adding AI features are expensive due to computing required

A Saleforce office building in San Francisco.

Photographer: David Paul Morris/Bloomberg
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Salesforce Inc. is raising prices for the first time in seven years after introducing artificial intelligence features.

Base prices will go up about 9% across major software product lines in August, the company said in a statement Tuesday. Shares were up about 3.9% in New York following the announcement.