Amazon Prime Day Invite-Only Deal Targets Buyer Frustration
- Best discounts are often gone in seconds, alienating customers
- Sale spending is expected to rise about 11% to $12.9 billion
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Amazon.com Inc.’s Prime Day sale can be a frustrating experience because the best deals are often gone in seconds. So this year, the company is dangling an “invite-only” promotion designed to give customers a better shot at snagging the bargains they want.
Shoppers request an invite for discounted items they see on the site — 32% off an Acer Swift X laptop, for example, — and get an email if the deal is still available. A unique link lets them buy the product during the sale, which kicked off Tuesday at 3 a.m. New York time and runs through Wednesday.