Omega Raises Luxury Watch Prices as Other Brands Struggle
- Morgan Stanley says increases could hurt Omega sales volumes
- Omega lifts prices by 8% in US and 2% in China and Switzerland
Omega, the Swiss watch brand known for its Speedmaster and Seamaster models, raised prices by as much as 8% in a move that could hurt sales, according to investment bank Morgan Stanley.
Omega recently raised prices by 2% in Switzerland and China, as well as by 8% in the US, the biggest export market for Swiss timepieces, Morgan Stanley analysts wrote in a report, citing their own price tracking data.