How Threads Features Compare to Instagram and Twitter
This article is for subscribers only.
Mark Zuckerberg and Elon Musk’s promised cage match may never happen, but the battle between the social media companies they run is already heating up. This week, Meta Platforms Inc.’s Instagram officially introduced Threads, an app designed as a direct rival to Twitter.
On Threads, pre-existing Instagram users can access a “text-based conversation app.” It resembles Twitter in its format, dynamics and even name, — “threads” on Twitter are a series of connected tweets from one account. Not surprisingly, Meta has been open about challenging Musk’s most recent acquisition, with Zuckerberg claiming that “hasn’t nailed it.”