Meta’s Threads App Won’t Launch in EU on Regulatory Concerns
- Threads preorders aren’t appearing in Ireland, Spain, Germany
- Meta’s new social network is scheduled to go live on Thursday
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Meta Platforms Inc.’s Threads app — the social network rolling out this week to take on Twitter Inc. — won’t be offered in the European Union as the company works out how data sharing between the new platform and its Instagram app will be regulated.
Meta is waiting for more guidance around the Digital Markets Act, new EU competition rules that govern how large online platforms use their market power, a person familiar with the matter said, asking not to be identified discussing the company’s thinking. The European Commission is currently discussing the regulations with companies and is expected to give more guidance in September.