Hyperdrive

Maruti Goes for High-End Buyers in India With Priciest Car Yet

The Maruti Suzuki India Ltd. Invicto sport-utility vehicle during its launch in Gurgaon, India, on July 5.Photographer: Ruhani Kaur/Bloomberg
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Maruti Suzuki India Ltd., renowned for its small and affordable cars targeting the mass market, unveiled a hybrid model with a base price of 2.48 million rupees ($30,200) as it aims to make up ground in the premium segment.

India’s biggest carmaker introduced its seven-seater Invicto at an event in New Delhi on Wednesday. The vehicle, which includes features such as a panoramic sunroof, is based on the Innova Hycross, made by Maruti’s Japanese partner Toyota Motor Corp.