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Taylor Swift’s Singapore Gig Frenzy Propels UOB Card Signups

Cardholders get chance to buy tickets before general sales
Pop star’s only Southeast Asia shows next year are in the city

Taylor Swift — Taylor Swift
Photographer: Suzanne Cordeiro/AFP/Getty Images

By

Natalie Ching Mun Choy

July 4, 2023, 1:00 AM UTCUpdated onJuly 4, 2023, 1:54 AM UTC

Taylor Swift fans across Asia have flocked to sign up for United Overseas Bank Ltd.’s cards as the frenzy to get hold of the pop star’s Singapore concert tickets heats up.

Daily average credit card applications across Singapore, Thailand, Malaysia, Indonesia and Vietnam jumped 45% in the week Swift announced her concert dates, compared with earlier in June, UOB said in response to Bloomberg News queries, as fans try to get in on a presale that’s exclusively available to the bank’s cardholders.