Concerts
Taylor Swift Is Making More Than $13 Million a Night on Her Tour
- Concertgoers are paying $254 a night to see Swift perform
- Pop star is on track to gross more than $1 billion from tour
Taylor Swift is bringing in ticket sales of more than $13 million a night on the road — putting her on a trajectory to deliver the highest-grossing tour in music history.
Most of the money goes toward the cost of production, and that sum doesn’t include the additional millions of dollars in merchandise sales that the Eras tour is generating. But it still makes Swift, 33, the top-grossing artist in the world and marks the biggest tour of her career.