Consumer
Uncrustables Are Expensive, Ultraprocessed and Flying Out of Freezers
- Company will ramp up advertising as production expands
- Ultra-processed foods have been the target of health concerns
Few meals are as easy or cost-effective to slap together as a peanut butter and jelly sandwich. Nonetheless, J.M. Smucker Co. is reaping the rewards of shaving a few seconds off the process.
The company, which acquired the Uncrustables brand in 1999 for about a million dollars, is ramping up production of the frozen, crustless, circular sandwiches. Sales have grown rapidly, despite no real advertising or promotion, Smucker Chief Executive Officer Mark Smucker said in an interview on Wednesday.