Sega COO Quashes Talk of Microsoft Deal in Favor of Independence
- ‘Sonic’ and ‘Yakuza’ studio stresses close ties with Microsoft
- Talk of gaming industry consolidation has grown as costs soar
Sega Corp. dismissed speculation it may be the target of acquirers including Microsoft Corp., as the studio behind Sonic The Hedgehog stressed it intends to remain part of a bigger Japanese entertainment conglomerate.
Sega, whose 60-year-old name is synonymous with the beginnings of the videogame industry, maintains a close relationship with Xbox-maker Microsoft but will remain within Sega Sammy Holdings Inc., co-Chief Operating Officer Shuji Utsumi told Bloomberg News.