Hyperdrive
Geely’s Zeekr Eyes Electric-Vehicle Podium Place in Europe Push
- Premium brand is accepting preorders in Sweden, Netherlands
- The Chinese manufacturer sold 71,000 electric cars last year
A Zeekr EV in a showroom in Haikou, Hainan Province, China.
Source: Bloomberg
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Zeekr targets growing to among Europe’s top three premium electric-vehicle brands by the end of this decade as the Zhejiang Geely Holding Group Co. unit starts to expand outside China.
The company said it’s now accepting preorders for its flagship Zeekr 001 crossover and a smaller sport utility vehicle, the Zeekr X, in Sweden and the Netherlands. The plan is to expand to more markets in the coming years, with the ambition to cover the bulk of western Europe by 2026.