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Boba Has Become a Top Snack Flavor, from Popcorn to Cookies and Ice Cream
TikTok has helped move bubble tea into the food category.
Gourmet cookie brand Molly Bz launched its snickerdoodle cookies with strawberry boba at the Fancy Food Show.
Photographer: Xinyi Luo/Bloomberg
When New York-based snack content creator MuchwithDes found boba milk tea jelly beans at Chicago’s Sweets and Snacks Expo, the largest candy event in North America, she posted a 15-second video to TikTok. The clip, which came out in late May, got more than 540,000 views and almost 57,000 likes and is one of her all-time best-performing videos.
“I swear everything is coming out with boba flavors,” a commenter posted.