SiriusXM to Sunset Stitcher Podcast App in August
Current subscribers will be encouraged to switch to the SXM app
SiriusXM acquired Stitcher in 2020 from the E.W. Scripps Company.
Source: Getty ImagesSirius XM Holdings Inc., the satellite radio and audio company owned by Liberty Media Corp., plans to shut down its Stitcher podcast app on August 29 in an effort to move subscribers over to its flagship SXM app, according to an internal memo reviewed by Bloomberg.
“The scale and reach of our widely-distributed podcasts has been and remains a crucial accelerant for our advertising sales business, while incorporating podcasts more holistically into our flagship SiriusXM subscription service will help to drive further growth,” wrote Joe Inzerillo, chief product and technology officer, John Trimble, chief advertising revenue officer, and Scott Greenstein, chief content officer.